Written by Alli Hames
Corporate Art is an integral part of a companies image.
Corporate Art has existed for a long time. Some of Rembrandts best clients were corporate types. These customers wanted to say something very specific to the world about their image and about who they were as businessmen. They trusted Rembrandt with their branding.
Painting by Rembrandt Harmenszoon van Rijn, (1606 – 1669.)
Featuring the Dutch Merchant Nicolaes Ruts
Corporate Art: What is the cultural atmosphere of a company?
Art in a corporate setting is used to reflect the corporate culture and what is unique about that particular company.
During the Second World War the Canadian Government partnered with the graphic design company Sampson and Matthews to produce art that would promote and brand Canada to the world. The project proved to be one of the most valuable morale boosters of the Second World War. The prints were distributed in military posts around the world. One of largest publicly sponsored art project in Canadian history.
Joseph Sydney Hallam (1898–1953) ‘The Ploughman’